In November 2014 whilst living in Paris, I created a personal style, fashion and lifestyle blog for women, La Belle Crush. Advancing my digital and content skills, I created the blog in Wordpress, grew a following on the blog as well as on social media platforms and created all content. I attended fashion weeks, brand launches and collaborated with Louis Vuitton and Clarins as well as many other brands.
Hi! I’m Sam, more commonly referred to as Jack and Tom’s mom.
I originally hail from the Vuvuzela-loving city of Johannesburg, I’ve lived in London, Hong Kong, Paris and currently call New York home. I’m a Creative Director, and headed creative teams at ELLE, heat and FHM, and written a weekly fashion column for Grazia. I contribute to lifestyle and fashion magazines and started this fashion and lifestyle blog in 2014, LaBelleCrush.com.
Moving a lot and having two small kids has changed my perspective on this concept of “doing everything”. We believe that as women we can have it all, not that I disagree with this, however the more amazing and inspiration mothers, wives, sisters, daughters, stay-at-home moms, full-time career moms I meet, the more I realize that you can have it all, but not necessarily at the same time. I’ve created a blog for busy moms who love fashion, style and beauty and who love to travel and explore the globe.